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Employer Branding

Ep 19: How Do You Measure An Employer Brand?

In this episode Matt Alder talks to Andy Curlewis of Cielo Talent Employer Brand is a very hot topic at moment and the number of episodes of this podcast which have been dedicated to it recently reflect the level of interest in the market. The one vital element that is often missing from employer brand...

Ep 17: Employer Branding in a Digital World

Employer branding is a much discussed and often much misunderstood topic. Over the last ten years the digital revolution has brought a significant shift in how companies are addressing the topic In this interview Matt and Lars discuss what the modern definition of employer branding should be and how digital engagement and social media are...

Ep 7: What is Content Marketing and Why is it Important?

In this episode Matt Alder talks to Mervyn Dinnen Content Marketing Expert for HR and Recruiting The importance of content marketing has grown significantly in the last two years, however it is still under used in the Recruiting and HR space. In this interview Matt and Mervyn discuss just what content marketing is and how it can...
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