Subscribe on Apple Podcasts 

Ep 324: Better Recruitment Marketing


I’ve been involved in recruitment marketing and employer brand for a couple of decades now. I’ve consistently felt that although there is some outstanding work in this space, the overall quality of output is not as good as it could be. So how can we fix this and who can we learn from to make things better?

My guest this week is Nick Thompson, Global Talent Marketing Team Manager at IBM. Nick and the teams that he has worked with have done some brilliant work in recruitment marketing and employer branding in the last few years and have developed ways of working that everyone can learn from

In the interview, we discuss:

▪ How can talent acquisition step up the quality of recruitment marketing and employer branding

▪ Judging recruitment marketing against other types of marketing.

▪ Effective methodologies and processes

▪ Failing fast and iterating

▪ Understanding your audience

▪ Giving employees a voice

▪ The role of technology

▪ Thoughts and predictions for the future

Subscribe to this podcast in Apple Podcast

Related Posts

Recent Podcasts

Ep 345: How To Work Alone
April 15, 2021
Ep 344: The Future Of Talent Acquisition
April 13, 2021
Ep 343: Scaling Up
April 9, 2021

Podcast Categories

instagram default popup image round
Follow Me
502k 100k 3 month ago
We are using cookies to give you the best experience. You can find out more about which cookies we are using or switch them off in privacy settings.
AcceptPrivacy Settings


  • Privacy Policy

Privacy Policy

By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.

Please refer to our privacy policy for more details: