In this episode Matt Alder talks to Employer Brand Specialist James Ellis about the role of content marketing in employer brand activation

This week Matt talks to Tim Sackett about the reinvention and resurgence of Recruitment Marketing

The balance between global consistency and local nuance in recruitment marketing is a difficult issue that provokes a lot of debate. In this episode Matt Alder talks to John McCall from Groupon to find out how they are solving this challenge in their business