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Employer Branding

Ep 23: Transforming Talent Attraction At LV=

Responding to changing markets by evolving new approaches to talent attraction is a big challenge for many large employers. Over the last few years I’ve been very impressed with a number of the employer branding and recruitment marketing initiatives I’ve seen coming out of financial services company LV=.

Ep 21: Implementing Recruiting Innovation at SAP

In this interview Matt Alder talks to Matthew Jeffery VP Head of Global Sourcing & Employment Branding at SAP As I do more and more podcast interviews it is becoming very clear that recruitment innovation is a complex subject. Every employer is in a different position and what is innovative for one company can just...

Ep 19: How Do You Measure An Employer Brand?

In this episode Matt Alder talks to Andy Curlewis of Cielo Talent Employer Brand is a very hot topic at moment and the number of episodes of this podcast which have been dedicated to it recently reflect the level of interest in the market. The one vital element that is often missing from employer brand...

Ep 17: Employer Branding in a Digital World

Employer branding is a much discussed and often much misunderstood topic. Over the last ten years the digital revolution has brought a significant shift in how companies are addressing the topic In this interview Matt and Lars discuss what the modern definition of employer branding should be and how digital engagement and social media are...

Ep 7: What is Content Marketing and Why is it Important?

In this episode Matt Alder talks to Mervyn Dinnen Content Marketing Expert for HR and Recruiting The importance of content marketing has grown significantly in the last two years, however it is still under used in the Recruiting and HR space. In this interview Matt and Mervyn discuss just what content marketing is and how it can...
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