The way people look for work is changing fast. A growing number of job seekers now begin by using tools like ChatGPT, asking questions in plain language about roles, salaries, and what it’s actually like to work for a company. It is a very different starting point from typing a job title into a search box and scrolling through pages of aggregator links.
At a time when employers are drowning in low-intent applications, something interesting is happening at the other end. Candidates who find roles through AI search arrive with real context about the company, the role, and why it fits their life.
So how can employers make the most of this new world of job search?
My guest this week is Ben Russell, Co-founder at SonicJobs. In our conversation, Ben explains how AI-driven job search is developing, what it means for candidate intent, and why he thinks this moment could rebuild trust between employers and job seekers.
In the interview, we discuss:
• The role LLMs are now playing in the job search.
• Changes in job seeker behaviour
• Lessons from the rise of Google
• Building apps in ChatGPT
• Implicit and explicit discovery
• The implications of conversational search
• Delivering well-informed, high-intent applicants
• How employers can own their own brand
• What does the future of the job search look like?
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A full transcript will appear here shortly.
