Subscribe on Apple Podcasts 

Ep 282: Talent Brand Content Strategy


Content marketing and its critical role in recruitment marketing and employer branding is a topic very close to my heart and something we have covered many times on the podcast. One of the most challenging aspects for any talent acquisition content strategy is often generating the content itself. So how can employers be effective at content marketing in a time of shrinking budgets and smaller teams?

My guest this week is Anthony Jones, Global Head of Talent Brand at Rockwell Automation. Over the last two years, Anthony has built in house content creation and digital marketing capability to address Rockwell Automation’s recruiting challenges. He has some excellent insights and advice to share.

In the interview, we discuss:

• The recruiting challenges at Rockwell Automation

• The approach to Talent Branding

• Standing out in the places that matter by using content to get attention.

• Building capability to produce unique content

• The importance of specialists in talent acquisition and the key skills required

• Types of content and the importance of doing things differently

• Why authenticity is critical

• The role of technology

Subscribe to this podcast in Apple Podcasts

Related Posts

Recent Podcasts

Ep 300: On the Frontline
September 28, 2020
Ep 299: Talent Acquisition Has Changed
September 24, 2020
Ep 298: The Productivity Puzzle
September 22, 2020

Podcast Categories

instagram default popup image round
Follow Me
502k 100k 3 month ago
We are using cookies to give you the best experience. You can find out more about which cookies we are using or switch them off in privacy settings.
AcceptPrivacy Settings


  • Privacy Policy

Privacy Policy

By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.

Please refer to our privacy policy for more details: