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Ep 155: Is Employer Branding Fit For Purpose?

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In our current age of noise, distraction and shrinking attention spans, employer branding has never been strategically more important to help employers stand out and attract exceptional talent. But are our current approaches to employer branding as an industry fit for purpose and what can employers be doing differently to get a competitive advantage?

To discuss all of this and more besides, my guest this week is David Thompson. David is an employer branding veteran and founder of new employer brand consultancy, People Brand.

In the interview we discuss:

• The current state of Employer Branding

• The importance of sentiment in branding

• The power of storytelling

• Employer Brand versus Talent Brand

• Audience-centric thinking

• The role of technology

David also shares his advice to employers who are thinking of getting started with a new Employer Brand strategy

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