Subscribe on Apple Podcasts 

Ep 66: Global Talent Branding at Groupon


The balance between global consistency and local nuance in recruitment marketing is a difficult issue that provokes a lot of debate. It has become clear to me from working with a number of employers in this area that there are no right answers and every company needs a bespoke approach to be successful.

My guest this week is John McCall who oversees Talent Branding for Groupon in the EMEA region. Groupon has grown via acquisition in EMEA, creating a number of challenges for brand and marketing consistency.

In the interview we discuss:

•    Groupon’s definition of Talent Branding and how they are positioning themselves as an employer of choice.

•    Creating a core central truth with local variations

•    Marketing effectively in multiple languages

•    The role of mobile video and social engagement

•    The importance of messaging consistency throughout the business

John also talks about what is next for Groupon and gives us his thoughts on the future of Talent Branding

This episode of the podcast is kindly supported by Lever, where ATS meets CRM

Subscribe to this podcast in iTunes


Recruiting Future Podcast

Related Posts

Recent Podcasts

Ep 297: Introvert Friendly Workplaces
September 17, 2020
Ep 296: Engagement and Mobility
September 10, 2020
Recruiting Future Ep 294
Ep 294: Global Recruiting
September 2, 2020

Podcast Categories

instagram default popup image round
Follow Me
502k 100k 3 month ago
We are using cookies to give you the best experience. You can find out more about which cookies we are using or switch them off in privacy settings.
AcceptPrivacy Settings


  • Privacy Policy

Privacy Policy

By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.

Please refer to our privacy policy for more details: