Podcasts offer a unique and personal way of connecting, engaging and influencing your target audience. 37% of Americans have listened to a podcast in the last month, and successful podcasts are currently offering levels of ROI for businesses not seen in other channels.
As a business, launching a podcast is the perfect way to connect, engage and influence your target audience. With the number of podcast launches growing by the day though, standing out is extremely hard.
As well as building his own a top 100 business podcast Matt Alder also offers podcast consultancy for companies wanting to develop podcast content, focusing on the five areas that are crucial to success:
Strategy, Content, Production, Distribution and Audience Growth.
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