This is episode four of Decoding the C-Suite, a five part miniseries from Recruiting Future about how leadership really thinks about AI, recorded with the leadership team at SmartRecruiters seven months into their acquisition by SAP.
AI is moving faster than any buyer can absorb, and that creates a genuine design problem: build for the boldest customers and you lose everyone else, build for the cautious and you fall behind. Shefali Netke, VP of Product Design at SmartRecruiters, lives in that tension every day. She explains how to design for a spectrum of readiness rather than an average user, why she refuses to keep designing for the old world, how her team builds AI fluency, and what it takes to merge two design cultures into one team.
