One of my key objectives for 2019 is to help my clients, and indeed the industry as a whole be much better at using storytelling for talent acquisition. When we are lost in the noise that surrounds the development of recruiting technology we can tend to forget or sometimes not even realise that is is storytelling that makes recruiting work in everything from creating an EVP to writing a job advert.
My guest this week is Matt Johnson from The Impossible Company. Matt is another advocate of business storytelling and has some great thoughts on how it can be used strategically for talent acquisition.
In the interview we discuss:
• Matt’s own story and his take on business storytelling
• How stories help develop co-operation
• The elements of a great story
• Great examples of storytelling used in talent acquisition
• Story powered onboarding
• The role of technology
Matt also shares his advice on how companies can get started with storytelling or optimize the stories they are already telling.