Content marketing is becoming ever more critical in talent acquisition, and this is a trend I can only see continuing as employers reevaluate how they tell their employer brand stories moving forward. But what makes good content marketing and how do you do it effectively?
My guest this week is Fraser Allen, an award-winning content marketing professional with a vast amount of experience and some brilliant insights to share.
In the interview, we discuss:
- What is content marketing
- How can you get your content noticed by your target audiences
- The power of emotions
- Practical examples
- Formats
- Cost & resources
- Marketing your content
- Tips for effective content marketing
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