Subscribe on Apple Podcasts 

Ep 63: A Global Perspective On Social Media


Planning and executing a social media strategy for recruiting and employer branding is never a straight forward undertaking. However, doing this within a global organization can be particularly problematic. Complex stakeholder relationships with PR, marketing and comms are a key issues as is getting the right segmentation of channels across geographies and audiences. Local versus Global is a debate I’m often asked my opinion on.

My guest this week is Charu Malhotra. Charu has a wealth of experience working as an interim within a range of global organizations and has some unique expertise in building global social recruiting strategies. She is currently leading EVP and Employer Branding projects at Ferrero.

In the interview we discuss:

•    The specific challenges social media presents for complex global organizations

•    Transparency and fishing where the fish are

•    Content types

•    Alignment, stakeholder relations and project management

•    Global versus Local

•    The power of social media as a research tool

Charu also shares her thoughts on the future development of social media and tells us which emerging social channel she thinks has the most potential.

Subscribe to this podcast in iTunes

Recruiting Future Podcast

Related Posts

Recent Podcasts

Ep 608: Transforming HR
April 19, 2024
Ep 607: AI Powered Talent Acquisition
April 18, 2024
Ep 606: Empowering Gen Z & Building A Social Brand
April 11, 2024

Podcast Categories

instagram default popup image round
Follow Me
502k 100k 3 month ago
We are using cookies to give you the best experience. You can find out more about which cookies we are using or switch them off in privacy settings.
AcceptPrivacy Settings


  • Privacy Policy

Privacy Policy

By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.

Please refer to our privacy policy for more details: