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Ep 109: The New Rules Of Work

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I’m delighted to have Kathryn Minshew as my guest on the show this week. Kathryn in not only the Founder and CEO of careers platform The Muse, she is also a best-selling author. Her book, The New Rules of Work was published earlier this year and provides brilliantly practical advice on managing a career in our ever changing world of work.

As well as providing some fantastic careers content The Muse also works with a large number of employers on employer branding, candidate experience and recruitment marketing and these are the themes we cover in our conversation.

In the interview we discuss:

• The most effective ways employers can acquire talent

• The importance of employee story telling and advocacy

• The culture driven employment market

• Employee experience as a differentiator and why it isn’t about perks

• Experimenting with content formats for storytelling

• Relationships over transactions

Kathryn also shares some brilliant examples from employers who are getting it right and gives her view on how companies will connect with talent in the future

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