Although I’ve been writing about various social recruiting cases studies for a while, I’ve been very aware that everything I’ve covered has been somewhat tactical and campaign based. With this in mind it was a pleasure to catch up with someone at the Social Recruiting Summit last week who has embedded social recruiting methodologies right at the heart of their organization’s employer branding and recruitment strategy.
Jessica Lee is a Senior Employment Manager for APCO Worldwide, a global PR firm headquartered in Washington DC. She is also the editor of Fistful of Talent and you can read much more about her here.
Jessica talks from experience rather than theory or conjuncture and it very interesting that she now sees social recruiting primarily as an employer branding tool (APCO were already getting a large percentage of their hires from employee referrals). However it has also been effective enough from a recruiting stand point to mean that APCO have canceled their Monster contract and are relying less on third-party recruiters.
I’ve split the interview into five short chunks to make it more portable, if you are only going to watch one of them I would suggest that Part Four where Jessica covers ROI is unmissable!
Part One – Jessica talks about the three different ways APCO Worldwide use social recruiting
Part two – Jessica talks about the effect social recruiting has had on their referral process
Part three – Jessica discusses which social sites and tools are used
Part four – Jessica talks about the ROI of their social recruiting (this is a must watch!)
Part five – Some advice for those just starting out with social recruiting
Looking forward to everyone’s comments on what I think is some fantastic insight and experience. A massive thank you to Jessica for agreeing to be interviewed and being so open about her social recruiting experiences.
May 24th, 2010 at 10:36 am
We recently commissioned AAU interviews with leading HR directors to learn more about how they are rethinking their recruitment efforts/spend. A surprising find, was how many of them are now thinking about SEO. This is a clear indicator that the recruitment process is moving more direct and it was interesting to see Jessica talk about this in the clip on ROI.
It’s also why we’ve built best practices for social media SEO into our products and highlight the SEO benefits of our solutions – http://bit.ly/cmJkBM
Bill.
May 24th, 2010 at 4:25 pm
Hi Matt,
Thanks for sharing this interview. There are some real gems in these clips. I particularly like the observation around candidates not simply sticking to the company content that is being provided but also searching out her personal blog to understand more about her as well as the organisation. Very interesting.
Thanks again for sharing and thanks to Jessica for the interview.
Dave
May 24th, 2010 at 4:51 pm
social web sourcing + employment brand = #Win.
<3 jl
May 25th, 2010 at 1:35 am
thanks for featuring me, matt! it was fun! and i was having a great hair day! (yeah, that’s all that matters to me. lol.) hope to get over to your side of the pond sometime in the near term. until then, cheers, you!
May 25th, 2010 at 5:47 pm
What is the background music in the videos? Just wondering if there is some subliminal messaging.
May 27th, 2010 at 12:27 pm
@Paul Jacobs, the song in the first video is Sussudio by Phil Collins.
I really liked this interview series.